My AI Lawyer, a platform offering AI-driven legal advice, plans to expand beyond text-based support with voice access and interactive features, making legal assistance more accessible and user-friendly in South Africa.
My AI Lawyer is preparing to expand beyond text-based legal support, with voice access and the possibility of two-way conversations among the features under consideration, according to Darren Cohen, head of distribution and marketing at the platform. The company is positioning the service as a practical route into legal assistance for people who might otherwise avoid formal advice because of cost, jargon or delay.
Launched in March 2023 by Legal Interact and Legal&Tax Services, the tool began on WhatsApp before moving into a fuller dashboard environment. It has since been rolled out to about 70 partner businesses, including employers, mobile network operators and insurers. The service has already answered more than 150,000 legal questions and supported over 30,000 users, with demand centred on labour, civil and family issues.
Cohen said the product was built around a large language model, but that its legal responses are shaped by a separate body of South African material. That includes legislation, precedent and a continually updated set of questions and answers reviewed by legal staff. The company says the system is designed as a closed environment with guardrails, and that personal information is handled in line with South Africa’s Protection of Personal Information Act.
The platform’s current offer includes subscription options from R49 to R99 a month, alongside a free trial. Legal&Tax describes the service as available through WhatsApp, with 24/7 access to AI responses, drafted legal letters and escalation to human legal professionals when a matter becomes complex. The broader market now includes other South African legal AI services, but My AI Lawyer is betting that its combination of local legal training, human oversight and future voice interaction will widen access further.
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