Apple's foldable iPhone may launch in the US first due to supply and pricing hurdles

The anticipated iPhone Ultra, a foldable device expected from Apple, may debut exclusively in the United States initially, facing supply and pricing challenges that could influence its global rollout strategy.

Apple’s rumoured foldable iPhone may not reach all markets at once if the latest reports prove accurate. ChannelNews, as relayed by Macworld, says the device tentatively called the iPhone Ultra could be unveiled in September alongside the iPhone 18 Pro line, but sold first in the United States before widening to other regions over two to three months. That would mirror Apple’s staggered approach with some previous launches, but on a more pronounced scale.

The suggested delay is being linked to supply and pricing pressures. CNBC reported that Apple has faced component and logistics constraints affecting production, while ChannelNews also pointed to problems during testing of already manufactured models. Together, those claims suggest Apple may simply not have enough finished units to support a full global rollout at launch.

Price is another factor weighing on expectations. The Verge reported that industry speculation has placed the device at around $1,500, a level that would make it one of Apple’s most expensive iPhones. Such a price would sharpen the need for a polished debut, particularly for a form factor that is still unproven at Apple’s premium end of the market.

The device itself remains firmly in rumour territory, but the expected feature set is increasingly clear. BBC News has previously reported that the handset is expected to use a foldable design, with improvements to the camera system and battery life. Forbes has argued that Apple will need to get the supply chain, pricing and technical execution right if it wants the product to justify both its cost and the inevitable scrutiny that would accompany a new category for the company.