Timex expands its E Line with three new quartz watches inspired by the 1983 TV Dial design, offering a slim, retro-styled alternative to automatic models at a more accessible price point.
Timex has extended its E Line range with three quartz models that return to one of the brand’s most recognisable vintage shapes: the rounded-square “TV Dial” case first used in 1983. The new TW6A01000, TW6A00900 and TW6A00800 are built around a compact 30mm stainless-steel case, making them noticeably smaller than the automatic E Line watches Timex introduced earlier this month. According to Timex’s own materials and retail listings, the aim is a dress watch with a slim profile, simple detailing and everyday practicality rather than mechanical display.
The design is restrained. Each version uses a sunray dial, minimal hour markers, a printed minute track and a flat mineral crystal. The silver-tone TW6A01000 arrives with a light pink dial, while the TW6A00900 pairs a gold-tone case with a champagne dial. The two-tone TW6A00800 also uses a champagne dial. Masters in Time lists the TW6A00800 as a 30mm watch with mineral crystal and 5 ATM water resistance, while Timex says the range is rated to 50 metres, enough for routine wear and light splashes.
Timex has also kept the case and bracelet dimensions compact. The watch is 8.5mm thick, with 36.5mm lug-to-lug spacing, and uses a 10mm stainless-steel bracelet with a butterfly deployant clasp. The bracelet is described as adjustable for wrists between 5.3 and 7.5 inches. Pricing starts at $269 for the silver-tone model, rising to $289 for the gold-tone and two-tone versions, and the watches are already on sale on Timex’s US website.
The launch follows Timex’s recent push to revive the E Line name in multiple formats. Earlier in August, the company released automatic versions with Miyota 8215 movements and exhibition casebacks, in a larger 34mm or 38mm case depending on market presentation, with prices from $279 to about $399. Timex Japan and the company’s blog have framed those watches as a faithful reissue of the 1983 design, while the new quartz trio appears aimed at buyers who want the same retro styling in a thinner, simpler and cheaper package.
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