Amazon has reduced the price of Apple’s AirPods Pro 3 to £174, marking the lowest level yet and more than 20% off for UK buyers, as part of its latest technology promotion highlighting advanced features like noise cancellation and health tracking.
Amazon has cut the price of Apple’s AirPods Pro 3 to £174, the lowest level yet recorded by price trackers, as part of its latest technology promotion. The reduction takes the earbuds £45 below Apple’s £219 list price and places them more than 20% off for UK buyers.
Apple launched the AirPods Pro 3 in September alongside the iPhone 17, positioning them as its most advanced in-ear headphones. The company says they offer its strongest active noise cancellation yet, with a redesigned fit, improved acoustic performance, adaptive audio, transparency mode and personalised spatial audio. Apple also says the model adds heart-rate tracking for workouts, calorie estimates and Live Translation through Apple Intelligence.
The discount is notable because the AirPods Pro 3 have only occasionally fallen to this level since release. MacRumors reported previous lows of around $199 in the US during 2026 Amazon promotions, while Apple’s own product page highlights features including IP57 dust and water resistance and five ear tip sizes for a more secure fit. For shoppers who prefer a monthly contract, Sky Mobile is also advertising the earbuds at a very low upfront cost, though that requires a 36-month commitment.
Amazon customers have given the AirPods Pro 3 a 4.5-star average from nearly 10,000 reviews. Many praise the sound quality, fit and noise cancellation, although some note that the bass can feel heavier than on the previous generation. For Android users, alternative premium earbuds such as Samsung’s Galaxy Buds4 Pro remain in the same price range.
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