Apple’s online store goes offline hours before its highly anticipated ‘Surprise and Shine’ event, hinting at the imminent launch of new hardware including the iPhone 18 Pro and foldable iPhone Duo, alongside software updates.
Apple has taken its online Store offline hours before its “Surprise and Shine” iPhone event, a routine sign that new hardware is about to be added to the catalogue. The move is typically used to refresh product pages, pricing, configuration options and availability before sales resume after the presentation, according to reporting by Mac Observer and Macworld.
The event is scheduled to begin at 10 a.m. Pacific time, with Apple also expected to stream it through its website, the Apple TV app and YouTube. Among the products widely expected are the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s first foldable iPhone, which some reports have referred to as the iPhone Duo, as well as the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.
Software is also likely to feature, with releases for iOS 27, macOS Golden Gate and other updates expected to be announced alongside the hardware. Apple is usually quick to bring the Store back online after such events, once new product pages and purchasing details are in place.
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