Ugreen launches HomeAgent, a new AIoT system emphasising local processing and enhanced privacy, featuring integrated hubs compatible with Matter and Zigbee, aiming to redefine intelligent, user-controlled home automation.
UGREEN has entered the smart home market with HomeAgent, a new AIoT system built around local processing rather than cloud dependence. The company is pitching the range as a privacy-focused alternative to the subscription-led model that dominates much of the category, with storage, automation and device control handled inside the home.
At the centre of the launch is the HomeAgent HA100, a hub that combines storage, security and smart home functions in one unit. UGREEN says it is designed to manage files, photos, camera footage and device activity locally, reducing the need for recurring cloud storage fees. A higher-spec HA100 Pro adds faster networking and more on-device AI for heavier workloads.
The company is also introducing the MasterAgent MA100, a more powerful hub intended for advanced home use. UGREEN says it is built around NVIDIA Jetson Thor T5000 hardware and is meant to run larger models, interpret richer context and coordinate more devices at once. Developers will also be able to build packages and skills for the platform, suggesting UGREEN wants HomeAgent to grow into a broader software ecosystem.
Alongside the hubs, UGREEN has unveiled SynCare cameras, a smart speaker and digital display frames under its Uliya branding. The system uses a voice assistant for tasks such as checking live status, reviewing event history and creating alerts for events such as a package arriving or a baby crying. UGREEN says the platform can recognise people, vehicles, pets and packages, and can summarise events and search recorded footage by keyword.
Compatibility with Matter is a key part of the pitch, as it should allow supported third-party products to work with the system and support multi-device automation. Android Central reported that Zigbee support is also planned, alongside broader voice control features and local AI processing for media and home data. The wider trend is clear: smart home companies are increasingly trying to move more computation from remote servers into hubs and devices inside the home.
UGREEN is framing the launch as more than a security product. The company says it is also aiming to preserve family moments through automatic highlight generation from video and photo libraries, which can then be shown on its Gallery smart frames. Marshall Mao, sales director for North America, said the next stage of the smart home is about systems that can “understand, assist, and act” while keeping users in control. Pre-orders have opened for the HA100 and HA100 Pro with deposits from $50, while the MA100 starts at $200.
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