A new report alleges that LG’s smart TVs collect extensive data, including signals from nearby devices and home networks, raising privacy concerns despite company denials of unlawful tracking.
LG Electronics is facing fresh scrutiny after a Gamers Nexus investigation alleged that some of its smart TVs collect far more data than many owners would expect, including signals from nearby devices and information about home networks, even in standby. The report says the company’s advertising arm uses Automatic Content Recognition, or ACR, to identify what is being watched and to build audience profiles for targeted adverts. The investigation also says the system can gather device identifiers, network details and usage telemetry in ways that extend well beyond simple viewing metrics.
According to the report, LG TVs may capture information from streaming apps, cable boxes and local media, not just content played through the television’s own software. The investigation further alleges that sets can scan Wi‑Fi environments, log nearby access points and detect connected household devices such as phones, computers and printers. It says this data can then be linked with advertising identifiers and audio fingerprints, giving LG Ad Solutions a detailed picture of how a home uses its devices and media.
The claims have prompted concern because the footage cited in the investigation includes executives describing the company’s reach in highly expansive terms. One presentation reportedly refers to “We own the glass”, while another frames LG’s role in terms of owning the consumer home for advertisers. The report also points to LG Ad Solutions’ leadership, noting the presence of Serge Matta, who was barred by the US Securities and Exchange Commission from running a public company after a fraud settlement. That background has intensified questions about the governance of the company’s advertising business.
LG has strongly rejected the allegations. In comments reported by Tom’s Hardware and other technology outlets, the company said its televisions do not record ambient conversations unless a voice function is deliberately activated or the wake word is detected. LG also said ACR is opt-in and used only with user consent. The dispute leaves a familiar privacy question unresolved: how much data a smart TV should collect to power advertising, and how clearly that collection is disclosed to consumers.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
