Samsung has increased prices across its Galaxy S26 series in India by up to 17%, reflecting broader global supply chain pressures and component inflation, just as festive season sales commence.
Samsung has raised prices across its Galaxy S26 range in India by as much as 17%, according to industry sources tracking the mobile phone market, just as the festive sales period begins. The sharpest increase affects the base 256GB model, which now costs Rs 1,02,999, up from its January launch price of Rs 87,999. Industry sources said the move reflects a wider increase in the cost of memory chips, motherboards and other electronic parts.
The higher pricing means every model in the Galaxy S26 family now sits above the Rs 1 lakh threshold. The S26+ with 256GB storage has risen to Rs 1,34,999, while the 512GB version is now Rs 1,54,999. On the premium end, the Galaxy S26 Ultra with 256GB storage has been lifted to Rs 1,54,999, the 512GB model to Rs 1,74,999, and the 1TB variant to Rs 2,14,999, according to the figures reported.
The revisions follow an earlier round of price increases when the Galaxy S26 series was introduced in January, when the models were already positioned above the previous generation. Business Standard reported that Samsung had initially priced the range 8% to 15% above the Galaxy S25 line, with the Ultra model starting at Rs 1,39,999, the S26+ at Rs 1,19,999 and the base version at Rs 87,999. Samsung did not respond to an email request for comment, according to the report.
The Indian price changes mirror a broader pattern across the smartphone industry. PhoneArena reported that the US pricing for the S26 and S26+ has also moved higher, while the Ultra remains unchanged there, suggesting that Samsung is adjusting margins selectively across markets. Separate reports have linked the pressure on flagship phone prices to a global squeeze in memory supply, with demand from artificial intelligence data centres tightening availability of RAM and NAND chips. Business Standard also noted that Apple has lifted prices for its iPhone 18 series in India, underscoring how component inflation is now feeding through to premium handset launches.
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