Samsung has launched the Galaxy Buds On, a clip-on, open-ear wireless earbud aiming to address comfort and situational awareness, positioning itself amidst a competitive segment led by rivals like Sony and Bose.
Samsung has formally entered the open-ear wireless category with the Galaxy Buds On, a clip-on model that rests on the outer ear rather than sealing the ear canal. The design is intended to address one of the main complaints about conventional earbuds: discomfort during long listening sessions and the sense of being cut off from surroundings. It also places Samsung in a segment that already includes products from rivals such as Huawei, Sony, Shokz and Bose.
According to Tecnoblog, the Buds On has also passed through Brazil’s Anatel approval process under model number SM-U600, matching earlier FCC filings in the United States. That certification means the device can be sold in Brazil, although Samsung has not given any timetable for a local launch. In South Korea, the company says the earbuds will go on sale on 27 October for 299,000 won, which is roughly R$1,150 at direct conversion.
The fit is one of the main engineering points behind the product. Samsung says it studied thousands of ear shapes and used simulation work to balance the weight between the speaker module and the battery. The result is a flexible band that hooks around the ear and spreads pressure more evenly, helping the earbuds stay in place without relying on the ear canal for support. SamMobile reports that the company’s early concept work also pointed to a major break from the standard Galaxy Buds formula.
The open design also forces Samsung to solve a familiar acoustic problem: how to preserve sound quality without creating a seal. The company says it has used a system called Audio Leakage Reduction to steer sound towards the listener and limit spill into the environment. It also includes TwinBoost, which is meant to reinforce bass frequencies that often weaken in open-ear products, while automatic volume adjustment responds to changes in ambient noise.
Samsung has also pushed AI features into the Buds On through the Snapdragon S7 Gen 1 Sound Platform. The company says the earbuds support Gemini Live for voice interaction with Google’s AI, as well as Quick Voice Memo, which records notes by pressing the back of the device and later makes them searchable through Bixby. For calls, Samsung says its Intelligent Clear Call system combines three microphones, a vibration sensor and machine-learning algorithms to improve speech clarity and reduce background noise such as wind. SamMobile and Notebookcheck both note that the Buds On are aimed at users who want awareness of their surroundings, rather than the isolation of traditional in-ear earbuds.
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