Apple’s highly anticipated Siri AI update faces a prolonged delay in the EU due to regulatory disputes over the Digital Markets Act, leaving users without the latest assistant features on iPhone and iPad.
Apple’s new Siri AI features are set to miss the European Union at launch, and the delay may last far longer than the gap seen with Apple Intelligence last year. According to reporting by Bloomberg’s Mark Gurman, the company still has no firm timetable for a European release, leaving the region’s users without a clear date for when the assistant upgrade will arrive.
Apple has tied the delay to the Digital Markets Act, saying the law prevents it from shipping Siri AI in the EU under the same conditions offered elsewhere. In its announcement, the company said EU regulators had rejected the solutions it proposed to support rival assistants while preserving its own privacy and security model. Apple added that Siri AI will still be available on macOS 27 and visionOS 27 in the bloc, but not on iPhone and iPad when iOS 27 and iPadOS 27 arrive.
The European Commission, however, has pushed back on Apple’s account, saying the choice not to launch lies with the company rather than with Brussels. The dispute centres on how Apple must open access to competing assistants and related services under the DMA, not on whether the feature exists in supported markets. That regulatory tension means the practical scope of the delay is narrower than some headlines suggest, but it still leaves EU mobile users without the main Siri AI experience.
The business impact is broader than a missing software toggle. Several of the headline features Apple has promoted for iOS 27 and iPadOS 27 depend on Siri AI, which means customers in the EU may buy new hardware without getting the same assistant capabilities offered elsewhere. MacObserver said the situation remains fluid, and until Apple or regulators publish a settled timetable, any estimate should be treated as tentative rather than confirmed.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
