Meta has launched Muse in Japan, its first market outside North America, offering an AI agent that can plan and carry out tasks across connected services while seeking approval for sensitive actions.
Meta has begun rolling out its personal AI agent, Muse, in Japan, making the country the first market outside North America to receive the service. The launch took place on 23 October, following Muse’s initial introduction in September, and brings the product to iOS, Android and the web via muse.ai, according to Meta’s Japanese announcement and related coverage. Meta is positioning Muse as an assistant that goes beyond answering questions, with the ability to pursue user goals and carry out tasks on their behalf.
The service is designed to handle practical jobs such as sending emails and arranging travel, but Meta says it can also support broader objectives by building a personalised plan, managing timing and resources, and continuing work across multiple sessions. If a task requires the user’s approval, such as sending a message or completing a purchase, Muse is meant to pause and request confirmation before proceeding. It can also keep working after the app is closed, with notifications sent when progress changes or action is needed.
Integration is central to Meta’s pitch. Muse connects through what the company calls connectors, linking to existing services such as Gmail, Google Calendar and Instagram so it can manage correspondence, organise schedules and use saved content. Meta also says it plans to expand local connectivity in Japan, including support for Mercari, Money Forward ME and Ticket Pia, while global partnerships already include services such as Stripe, Shopify, Trip.com, Agoda and Klook.
Meta Japan president Masahiro Mizusawa said Muse is intended to help people hand off routine work so they can focus on what matters most. The company says basic features are free, with subscription plans available for users who want more advanced functions. That pricing approach places Muse alongside a growing set of consumer AI tools that start with a no-cost tier but reserve more capable workflows for paying users.
Privacy and safety are a prominent part of the launch message. Meta says Muse runs inside a dedicated secure virtual machine, with connected-service data and credentials kept in an isolated cloud environment. Internet access is handled by a separate Sentinel agent, and Muse itself cannot view passwords or payment details. Before sensitive actions such as sending mail or making a purchase, the system requires user approval. Meta also says users can control connected services, revoke access at any time and opt out of having their interactions used to train its AI models.
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