The 29-piece global collaboration pairs Fenty Beauty cosmetics with phone cases, MagSafe accessories and straps designed to keep touch-up essentials within reach.
Fenty Beauty and CASETiFY have unveiled a limited-edition global collaboration that brings makeup and mobile accessories into the same daily carry system. Announced in Singapore on 28 October 2026, the range is built around the idea of portable touch-ups, combining Fenty’s beauty palette with CASETiFY’s phone protection and magnetic accessories. According to coverage from Beauty Directory and The Industry.Beauty, the collection is available now and is positioned as a bridge between beauty and tech rather than a conventional cosmetics launch.
The collection spans 29 pieces, including 16 CASETiFY exclusives, and extends across phone cases, MagSafe accessories, straps and charms. Its key item is the On The Go Essentials MagSafe 2-in-1 Holder in Cocoa Nude, which is designed to attach Fenty Beauty’s Invisimatte Instant Setting + Blotting Powder and Gloss Bomb Universal Lip Luminizer to the back of a compatible phone. Cosmetics Business reported that the partnership taps into the growing wear-able beauty trend, while CASETiFY’s own description emphasises a hands-free approach to carrying essentials without a separate makeup bag.
Several products are built for quick checks and personal customisation. Diary Directory said the collection includes shatterproof mirror cases, while the wider line uses nude and metallic tones alongside graffiti-style artwork and Rihanna’s lip doodle. A cross-body strap and charm accessories are also included, adding a practical element for users who want to keep their phone, beauty products and accessories together.
The launch is part of a broader move in beauty towards products that travel more easily and integrate with other devices. Fenty Beauty has long leaned on an inclusive, utility-led image, and the collaboration extends that approach into hardware. Prices run from $21 to $142, with the collection sold through CASETiFY’s website, its Co-Lab app and selected CASETiFY Studio stores worldwide.
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