Instagram chief Adam Mosseri says public anger over AI is likely to intensify as the technology reshapes creative work, software engineering and other professions.
Instagram chief Adam Mosseri has said public hostility towards artificial intelligence is likely to deepen over the next few years, arguing that the backlash will reach far beyond artists and influencers. Speaking on the Colin and Samir podcast, he suggested that reactions to AI are already spilling into more visible public settings, including graduation ceremonies where technology executives have been booed, and said that such friction is likely to intensify as the technology spreads through more parts of the economy.
Mosseri’s warning reflects a broader anxiety around who benefits from AI and who bears the cost. He said concerns are not confined to creative workers worried about copied styles or unauthorised use of their work. They also extend to questions about whether personal content can be used to train models, whether the systems are safe, and whether AI will replace workers across a wide range of professions. In his view, the unease is rooted as much in fear of being left behind as in specific disputes over intellectual property.
He pointed to roles as varied as content creation, software engineering and mathematics when describing the potential scale of disruption. That point matters because it suggests the debate is no longer limited to the arts, where resistance has been strongest and most visible. As AI tools become embedded in consumer products and workplace software, more people are likely to confront the question of whether their skills will remain valuable in a market where machines can increasingly assist, or perform, the same tasks.
Mosseri also addressed Instagram’s approach to AI-generated material, drawing a distinction between useful synthetic content and the flood of low-grade output often described as “AI slop”. He said the platform does not automatically downgrade material merely because it was made with AI, and instead relies on broader signals of quality and relevance. That stance reflects a practical challenge facing social media companies: how to allow new forms of creation without letting feeds fill with repetitive, misleading or low-value content that undermines user trust.
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