A Google report highlights Indonesia’s booming use of generative AI for creative expression, with 9 million images created daily and a predominance of mobile and multilingual interaction, signalling a regional transformation in AI adoption.
Indonesia is emerging as one of Southeast Asia’s most active markets for visual artificial intelligence, with a new Google report suggesting that users in the country generate nearly 9 million AI images a day. The findings, drawn from the Gemini Southeast Asia Report 2026, place Indonesia at the centre of a regional shift in how people are using generative AI: not chiefly as a workplace tool, but as a medium for creative expression, everyday communication and rapid content production.
According to the report, creativity is the biggest category of Gemini use in Indonesia, accounting for 32% of user journeys. Daily life and conversation make up 21%, while academic and professional uses each represent 9%. That profile sets Indonesia apart from markets where productivity dominates AI adoption. In Indonesia, the technology is being used less as a digital assistant for office tasks and more as a way to turn ideas into images, captions and other shareable content.
The report also points to a strong appetite for multimodal interaction, meaning prompts that combine text with images, voice or other inputs. In Indonesia, half of Gemini prompts include something beyond text, the highest share in the region. Google says this reflects a more natural style of prompting, in which users can show or say what they mean instead of describing everything in writing. That matters in a country where digital life is often mobile, fast-moving and heavily conversational.
Mobile use is a defining feature of the Indonesian market. The report says 82% of prompts in the country come from mobile devices, compared with 73% across South-East Asia overall. That helps explain why Gemini is being described as a pocket-sized creative partner rather than a desktop-only productivity tool. For users working on the move, the appeal lies in quick brainstorming, visual drafting and immediate problem-solving without the need for specialist design skills.
The linguistic dimension is also central to Gemini’s regional growth. Suara reported that 70% of Gemini interactions in South-East Asia are conducted in local languages, with Indonesia accounting for 84% of that usage. Google’s report suggests that better support for Indonesian has helped widen adoption, particularly for creative and automated tasks. Taken together, the findings show a market where language, mobility and visual creativity are reinforcing one another, and where AI is becoming embedded in daily routines rather than treated as an experimental novelty.
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