Rumours suggest Apple may raise prices of all current and upcoming iPhone models by $100, citing rising production costs and supply chain issues ahead of its traditional September event, expected to introduce the iPhone 18 series.
Apple is likely to raise the price of every current iPhone and the models due next month by $100, according to a new rumour cited by GSMArena from a tipster on X. The same post suggests Apple’s autumn launch event could land on September 8, a Tuesday, which would fit the company’s long-standing habit of using early-week product announcements.
The pricing claim is not entirely out of step with earlier reporting. In late June, Apple lifted prices across much of its product range while leaving iPhones untouched, which has fuelled expectations that smartphones are next. Tom’s Guide said the September event is expected to include the iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone Ultra, with the standard iPhone 18 possibly pushed into early 2027. It put the event more likely on September 9, showing that even the date remains unsettled.
Cost pressures appear to be part of the backdrop. Tom’s Hardware reported that the iPhone 18 Pro’s bill of materials has risen by about 40% versus its predecessor, driven by tight memory supply and higher DRAM and NAND costs. It said Apple is also dealing with packaging delays and broader DRAM shortages linked to the chips expected to power the next generation of devices.
That would make a uniform $100 increase look modest by comparison. Some earlier industry speculation, including reports around the iPhone 15 Pro cycle, pointed to larger jumps for Apple’s premium models, while Apple’s actual pricing strategy has at times been more selective, as seen when it raised only the top-end Pro Max on one product cycle. For now, the latest rumour suggests Apple may prefer a simple across-the-board adjustment rather than a sharper split between standard and Pro models.
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