Deutsche Bank’s latest survey reveals shifting dynamics in iPhone 17 Pro prices across markets, highlighting Japan’s diminishing affordability advantage and soaring costs in countries like Turkey and Brazil ahead of the anticipated iPhone 18 launch.
Apple’s next iPhone launches may be months away, but the question of where to buy one cheaply has already shifted into focus. A report in India.com framed Japan as the best-value market for the iPhone, citing Deutsche Bank’s 2026 “Mapping the World’s Prices” survey, which compared iPhone 17 Pro prices in 41 markets and found Japan marginally cheaper than the United States at the time of measurement. However, later pricing changes narrowed that gap, with the same coverage noting a revised Japanese price of $1,199, which placed it behind the US and South Korea.
The broader pattern remains familiar: Apple’s prices vary sharply by country, largely because of tax regimes, import duties and exchange-rate effects. According to Deutsche Bank’s findings as reported by CN Traveller Middle East and Euronews, the iPhone 17 Pro was priced at $1,121 in Japan in mid-June 2026, compared with $1,181 in the US, while Europe generally paid a higher premium than the American market.
At the other end of the scale, the same Deutsche Bank data put Türkiye far above every other market surveyed, with the iPhone 17 Pro at $2,592, followed by Brazil at $2,260 and Hungary at $1,872, as summarised by Bosphorus News and India.com. The World Economic Forum has noted similar price distortions in earlier years, arguing that high local taxes and currency weakness can make Apple devices markedly more expensive in some markets than in the US.
For shoppers hoping to time a purchase around the next launch cycle, the India.com report also offered speculative release timing for the iPhone 18 Pro Max, suggesting a September event and staggered pre-orders by region. That should be treated cautiously. The pricing data currently available is for the iPhone 17 Pro, not the unreleased iPhone 18 series, and Apple’s final pricing will depend on component costs, storage options and regional taxation. India.com also cited reports suggesting a higher starting price for the Pro Max in the US and the UK, reflecting expectations that the premium models could become more expensive again.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
