Google prepares to unveil its latest hardware at the Made by Google event on August 12, introducing a new Pixel 11 family, Pixel Watch 5, Pixel Buds, and the innovative Pixel Tag tracker, with a focus on incremental upgrades and AI-powered features.
Google is preparing to unveil its next wave of hardware at its Made by Google event on August 12, with the launch expected to centre on the Pixel 11 family. The event, scheduled for New York and streamed on YouTube, is also likely to bring the Pixel Watch 5, a refreshed Pixel Buds model and Google’s first dedicated tracker for personal items, called Pixel Tag, according to coverage from Reuters and technology sites tracking the leaks.
The Pixel 11 range is expected to include four models: the standard Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and the folding Pixel 11 Pro Fold. Reports suggest the phones will largely preserve the current design language but add a Pixel Glow light on the camera module for alerts and Gemini-related activity. The new Tensor G6 processor is expected to be at the core of the lineup, with a focus on better performance and power efficiency. Analysts and leakers also point to higher base storage on the Pro model, a possible reduction in RAM in the entry Pro version and a lower battery capacity in the foldable than in the previous generation. Google has already confirmed that smartphone prices will rise, although it has not disclosed the exact figures.
The Pixel Watch 5 is shaping up as a more incremental update. Reports from PhoneArena and TechRadar suggest it will arrive in 41mm and 45mm sizes, keep a broadly similar design to the current model and continue to use familiar Qualcomm-based Wear OS hardware rather than a radical new platform shift. Some reports differ on the exact dimensions, but the broad picture is consistent: modest design changes, more memory and storage, improved health and sleep tracking and a heavier emphasis on Google’s AI features, including Gemini-powered functions. Pricing leaks point to a starting price of $399 for the smaller model, with some reports indicating a further increase for the larger or cellular variants.
Google’s audio update appears less ambitious. Industry reporting suggests the next Pixel Buds Pro may change little beyond a new olive colour, with no major hardware overhaul expected. The more novel product is Pixel Tag, which would give Google a direct rival to Apple’s AirTag in the Bluetooth tracker market. Early descriptions indicate an oval-shaped device aimed at locating luggage, backpacks and other belongings, though key details such as battery type, attachment options and ultra-wideband support remain unconfirmed.
Taken together, the leaks point to a launch built around refinement rather than reinvention. Google appears to be leaning on tighter integration between hardware, Gemini AI and its broader Pixel ecosystem, while also testing how far buyers will accept higher prices across phones and wearables. The clearest answers should come when the company takes the stage on August 12.
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