Lava’s ₹23,999 Aura Curve offers the same hardware as the online-only Virat Curve, but adds offline availability and doorstep support at no extra cost.
Lava’s Aura Curve has arrived in India at ₹23,999, and the launch matters less for what the phone is than for how it is being sold. According to GSMArena, it is effectively the same device as the Virat Curve that appeared on Flipkart in September, but reworked for Lava’s offline retail channel and finished in two different colours. The price is unchanged, which removes the premium often attached to store-first variants and makes the new model a straightforward alternative for buyers who still prefer to handle a handset before paying.
On specification, there is little to separate the two versions. Both use a 6.67-inch curved AMOLED display with a 120Hz refresh rate, a MediaTek Dimensity 7100 chip, a 6,000mAh battery and a 50-megapixel Sony IMX752 rear camera. Both also run Android 16, with Lava promising two operating system upgrades and three years of security patches. The company’s decision to keep the list price level is therefore the main story, rather than any meaningful change in performance or hardware.
The offline model does, however, bring a different buying proposition. FoneArena reports that the Aura Curve is offered with Lava’s “Free Service @ Home” doorstep support and comes in Ambar Blue and Him Silver, the latter using a vegan leather finish. The same report lists the handset at 184g and 8.55mm, details that help fill in the physical picture of the device, which remains positioned as a value-focused curved-screen phone rather than a flagship-style statement product.
Its rear mini display remains one of the more unusual features. Lava says the small AMOLED panel below the cameras can show notifications, music controls, battery level, the time and custom text. That makes it useful for quick glances, but not especially transformative. As Memeburn noted when the Virat Curve launched, the feature would arguably be more compelling if it supported a camera preview, especially given that the 50-megapixel main camera is far stronger on paper than the 13-megapixel selfie camera. Without that, the secondary screen is likely to remain a novelty rather than a reason to buy.
The wider appeal of the Aura Curve lies in the rest of the package: the curved FHD+ panel, IP64 resistance, MIL-STD-810H certification and the large battery all give it a practical edge in the mid-range segment. Its weaknesses are easier to spot too, notably the 33W charger in the box and the limited software-upgrade promise for people who keep their phones for four years or more. For buyers choosing between channels, the Aura Curve makes the in-store option simpler to justify than many rival offline twins: the price matches the online model, the support is stronger, and the only real trade-off is colour and place of purchase.
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