Samsung Saudi Arabia is redefining its device lineup by integrating foldable phones and smartwatches into a cohesive system aimed at enhancing user routines, health monitoring, and productivity, signalling a shift in how smartphones are utilised in everyday life.
Samsung Saudi Arabia is positioning its latest foldables and wearables as a single system rather than separate devices. In an exclusive interview, Ruy Chang, president of Samsung Saudi Arabia Electronics, said the aim is to match different user habits with different hardware, from a large-screen productivity device to a slimmer clamshell phone and smartwatches that turn health metrics into everyday guidance. The company is also framing the launch as part of a wider shift in how phones are used: less as tools people reach for occasionally, and more as devices that quietly organise routines, assist with tasks and monitor wellbeing throughout the day.
That approach is reflected in the Galaxy Z8 line-up, which gives Saudi buyers three distinct foldable formats. The Galaxy Z Fold8 Ultra is pitched at people who want a pocketable workstation, with an 8-inch inner display, a 200-megapixel camera and enough screen space to compare documents or edit presentations. The standard Galaxy Z Fold8 is aimed more at reading, browsing and media consumption, with Samsung describing it as its lightest foldable so far at 201 grammes. The Galaxy Z Flip8, by contrast, is designed around style and compactness, with a 180 gramme frame, a 6.1mm profile and a redesigned FlexWindow cover screen for quick replies and at-a-glance use.
Samsung’s pitch also seeks to answer longstanding concerns about thin foldables, especially durability and battery life. Chang said the company has reworked the screen structure with a new Flex Titanium layer, which combines a titanium-alloy film with a reinforced plate beneath the panel. The result, he said, is a flatter display with a less noticeable crease and stronger everyday resilience. Samsung says the Fold8 Ultra measures 4.1mm when unfolded and carries a 5,000mAh battery with 45W charging, aimed at users who need a large-screen phone without giving up day-long endurance.
The software story is equally central. Samsung says Galaxy AI is moving beyond simple helpers towards tools that act on the user’s behalf. In the company’s example, Now Brief prepares a personalised morning summary, Now Nudge suggests actions inside conversations, and Gemini Notebook brings notes, files and documents into a single workspace on the Fold8 Ultra. Samsung says these features now work across more than 40 apps and services. At the same time, it stresses that personal context is handled on-device, under Samsung Knox protection, with an AI Assistant Activity Dashboard that shows what the system has done and allows functions to be switched off individually.
On the wearables side, Samsung is pushing the idea that health technology should be more interpretative, not just more data-heavy. Chang said the Galaxy Watch Ultra2 and Galaxy Watch9 are intended to convert sleep, activity and recovery metrics into practical advice for everyday users, not only athletes. Samsung highlights tools such as Heart Health Score and Daily Cardio Load, while also warning that the features are designed for fitness and wellbeing, not for diagnosis or treatment. The company says users should still seek professional medical advice if they have concerns.
The Galaxy Watch Ultra2 is being marketed for outdoor use in particular, a point that matters in Saudi Arabia’s climate and landscape. Samsung says the watch has a maximum brightness of 5,000 nits, a titanium case, IP69K and 10ATM ratings, and an 800mAh battery. It also offers trail-running data, including elevation and terrain tracking, alongside hydration guidance that estimates fluid loss through sweat. For diving, Samsung says the watch is EN13319 certified and supports depth, duration and water temperature tracking, with additional features planned through a Mares-developed app later this year. Official and review coverage also notes that while the Fold8 Ultra carries IP48 protection, it is not fully dustproof and is still vulnerable to wear and exposure over time.
Samsung’s wider message is that the value of the new line-up lies in how the devices work together. The watch gathers health data during the day, while the larger foldable provides a clearer view of those trends when the user wants to review them. With the phone on the wrist and AI tools available across both devices, Samsung says users can cut down on steps, save time and keep more of their attention on work, home life and outdoor activity. For the company, that integration is the measure of success in the Saudi market.
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