Yandex’s conversational AI assistant Alisa is transforming online shopping for household appliances and electronics, offering users better deals and seamless purchasing options, with online traffic rising sharply in early 2026.
Yandex says household appliances and consumer electronics are among the most sought-after categories for shoppers using Alisa AI, its assistant built around a conversational search and buying experience. Since the start of the year, nearly one in six purchase-related queries has focused on those products, according to the company’s data. Users are mainly comparing specifications, reviews, prices and purchase conditions before deciding what to buy.
The company has added an agent called “Find Cheaper” to help narrow the search. Yandex says the tool scans large numbers of online offers, takes the buyer’s region into account and surfaces lower-priced options from online shops, marketplaces and direct brands. In electronics, the agent finds products an average of 21% cheaper, with some price gaps reaching 40%, the company claims.
Alisa AI also acts as a shopping channel rather than only a recommendation tool. Yandex says users can buy millions of products in chat, including items from independent retailers and marketplaces, while several chains and brands have added one-click purchasing inside the assistant. Among them are M.Video, Citylink, Technopark, ONLINE TRADE.RU, Kitfort and Weissgauff.
The company says the assistant’s shopping activity is strongest in appliances and consumer tech. In July, the most common searches with “Find Cheaper” were refrigerators and televisions in home appliances and smartphones in electronics. Yandex added that traffic from Alisa AI to online stores and marketplaces rose 159% in the first months of 2026, after the feature was introduced in December 2025.
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