Figma is intensifying its focus on artificial intelligence to transform its platform into an integrated workflow hub for product teams, blending design, development, and automation with expanding AI capabilities amid industry shifts and growth ambitions.
Figma is leaning harder into artificial intelligence as it looks to turn design software into a broader workflow platform for product teams. In a Bloomberg Tech interview, chief executive Dylan Field said customers are increasing spending on AI-enabled design and development tools, and that enterprises are beginning to reshape how they build software around those systems. The company is also putting more emphasis on AI agents and code generation, two areas that could bring it closer to the engineering process rather than leaving it confined to interface design.
The push comes as Figma seeks to prove that AI can be more than a feature layer on top of its core product. According to Bloomberg’s report, Field argued that the technology is changing the way organisations work, with teams trying to connect design, development and automated assistance into a single flow. That strategy reflects a wider industry shift: software vendors are racing to make AI useful inside everyday enterprise tasks rather than as standalone chat products.
Figma’s ambitions are notable because the company has already faced scrutiny over how it develops generative tools. TechCrunch reported last year that Figma temporarily disabled its “Make Design” feature after criticism that it had been trained too closely on existing apps, including concerns that it resembled Apple Weather. The episode underlined the tension between rapid AI product development and the risk of producing outputs that appear derivative or raise intellectual property questions.
Even so, the company appears to be expanding aggressively. Bloomberg Law reported that Figma’s headcount has grown by about 60% since Adobe announced its planned acquisition in September 2022, adding roughly 500 employees. More recently, Fortune reported that Field remained upbeat about Figma’s long-term prospects even after a share-price drop following first-quarter results, while Fortune also said the company posted 40% growth in its fourth quarter of 2025 and has benefited from ties to AI firms such as Anthropic and OpenAI. Taken together, the reporting suggests Figma is betting that AI can deepen customer reliance on its platform rather than weaken it.
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