Market Logic Software has made its DeepSights MCP connector generally available, enabling tools including Copilot, ChatGPT and Claude to answer business questions using governed research with citations and inherited access controls.
Market Logic Software has made its DeepSights MCP link generally available, giving enterprises a way to route AI questions through governed market intelligence rather than relying on broad-model guesswork. The company says the connector is built on the Model Context Protocol, an open standard designed to let AI assistants reach external systems in real time while keeping data in place. In practical terms, that means employees can ask about customers, competitors or categories inside tools they already use, while the response is grounded in curated research rather than a model’s unaudited inference.
The company positions the product as a bridge between insights teams and everyday productivity software, including Microsoft Copilot, ChatGPT, Claude, Glean and custom agents. According to Market Logic, DeepSights MCP lets those assistants consult market evidence directly and return answers with citations attached. That approach is intended to preserve the value of existing research investments while extending access beyond specialist teams to a wider group of employees working inside AI-enabled workflows.
A key part of the pitch is control. Market Logic says user permissions are carried across into the connected assistants, so people only see sources they are allowed to access. That matters for organisations that manage confidential research, subscription data or segment-specific analysis, where the risk is not simply incorrect answers but also inappropriate disclosure. By placing the market-intelligence layer in front of the assistant, the system is designed to act as a governed checkpoint before a prompt or multi-step workflow moves on to the next task.
The launch also reflects a wider shift in enterprise AI: from generic chat interfaces towards systems that are tied to traceable business evidence. Microsoft has said its 365 Copilot environment supports federated connectors using MCP, underscoring how the protocol is being adopted as a practical way to link AI tools to live data sources without rebuilding internal platforms. Market Logic is now offering DeepSights MCP to existing customers, betting that cited, permission-aware answers will prove more useful to enterprises than broadly generated responses.
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