Former industry insider Benedict Jones launches Trustd Mobile, a security firm prioritising usability and privacy to tackle the escalating mobile threat landscape.
Benedict Jones built his career inside major cyber security firms before concluding that mobile protection had a deeper flaw than most vendors were willing to admit. After years at McAfee and Sophos, he says his work in threat research showed him that mobile devices had moved from a secondary concern to a primary attack route, yet many organisations with mobile threat defence in place were still being compromised. The problem, in his view, was not only whether these tools could detect threats, but whether people would actually keep them turned on.
That distinction matters because, according to Jones, many of the products on the market were awkward to deploy, difficult to manage and poorly suited to the realities of day-to-day use. Battery drain, slower connections and privacy concerns on bring-your-own-device fleets made the software unpopular with employees and frustrating for IT teams. In practice, that often left companies with a protection layer that existed on paper but was disabled in reality, or never rolled out to personal phones at all.
Jones responded by leaving a large-vendor environment and building a more focused mobile security business of his own. Trustd Mobile, which grew out of what was earlier known as Traced Mobile Security, centres on conditional access, compliance automation, threat remediation and zero-touch deployment. A Microsoft blog post featuring Jones described how Trustd MTD can work with Microsoft Entra conditional access to block business data on untrusted or compromised devices, illustrating the company’s emphasis on zero trust rather than intrusive monitoring. Trustd Mobile’s public materials also say the company protects Android and iOS users while aiming to preserve privacy on personal devices.
The commercial case for that approach, Jones argues, is shaped as much by usability as by detection rates. He says the company protects more than 1,500 UK organisations and has around 13,000 user reviews with an average rating of 4.7 stars, a metric he treats as proof that the product is tolerable as well as effective. He also says that in 2026, 73% of organisations experienced a breach that originated from a mobile device in the previous year, and that security buyers are increasingly ranking mobile risk higher than before. Those figures, if accurate, point to a market where adoption and endurance may matter as much as technical depth.
Trustd Mobile’s partnerships and accreditations suggest the company is trying to compete by fitting into the broader security ecosystem rather than standing apart from it. The firm says it is recognised by the National Cyber Security Centre for Startups, is a member of the Microsoft Intelligent Security Association and works with the Coalition Against Stalkerware. A separate partner announcement from METCLOUD also described an integration designed to support zero trust access and GDPR compliance. For Jones, the lesson is clear: in a crowded market, the vendor that wins may not be the one with the biggest brand, but the one users do not remove.
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