Netflix has begun notifying Moroccan subscribers of upcoming price increases from August 20, as the country’s new 20% VAT regime expands to foreign digital services, marking a significant shift in regional digital regulation and pricing strategies.
Netflix has begun notifying subscribers in Morocco that monthly fees are rising, with new charges taking effect from August 20 as the country brings foreign digital services into its 20% value added tax regime. The move affects plans including Essentiel, which rises from 37 dirhams to 45 dirhams a month, and Standard, which increases from 65 dirhams to 80 dirhams. Some higher-priced offers will reach 115 dirhams a month, according to the notice sent to customers.
The company began emailing users in late July, explaining that the change would apply to affected accounts from August 20. In its message, Netflix said the revision was intended to support continued service development and to expand its catalogue through regular additions of films and series. The price move comes as Morocco extends VAT to a wider range of foreign digital services, including streaming, online advertising, booking platforms, subscription software and cloud storage.
The tax change is part of a broader reform initiated under Morocco’s 2024 finance law, which simplified the country’s VAT structure and phased in a 20% standard rate for many services. Industry commentary suggests the Netflix increase is not an isolated case but part of a wider adjustment across digital subscriptions, following earlier rises in the United States this year. Reuters has reported that Netflix raised prices across all major US plans in March, with the Premium tier increasing to $26.99 a month.
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