NBCUniversal’s Peacock has increased its subscription fees for the fourth time in four years, just days after reporting its first quarterly profit, signalling a shift towards revenue growth from a smaller, but profitable, subscriber base.
NBCUniversal’s Peacock has lifted subscription prices again, just days after reporting its first quarterly profit. The move marks the fourth increase in four years and takes effect for new and returning customers from 18 August, with existing subscribers moving to the new rates on or after 17 September, depending on their billing cycle.
According to Peacock’s help centre, the ad-supported Premium plan has risen to $12.99 a month from $10.99. Premium Plus, which removes most advertising, is now $19.99 a month, up from $16.99. The Select tier, aimed at viewers who want current and past NBC and Bravo series but not movies, live sport or Peacock originals, has moved from $7.99 to $8.99 a month.
Peacock said the earlier price rise took effect in July 2025, when monthly Premium and Premium Plus fees were raised and annual plans were also increased. NBCUniversal had already repositioned the service in 2025 by testing a lower-cost Select option, a sign that the company was trying to balance subscription growth with a wider spread of price points.
The latest change comes after Peacock reported 48 million paid subscribers at the end of June, including 2 million net additions in the second quarter of 2026. The streamer said the quarter was its first ever profitable one. That result gives the price rise a clearer commercial context: management is now pushing for higher revenue from a growing subscriber base rather than relying solely on expansion.
Peacock’s catalogue remains broad enough to support the higher charges, at least for viewers who value live and event television. Premium subscribers retain access to NFL Sunday Night Football, the NBA, the WNBA, Premier League football, college sport and marquee broadcasts such as the Macy’s Thanksgiving Day Parade. The service also carries NBC and Bravo back catalogues, original series and film titles, while the rest of the streaming market has also kept pushing prices higher in the past two years.
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