Ultraprolink is redefining its brand from core mobile accessories to a broader lifestyle technology provider, emphasizing innovation in audio, charging, and creator tools to meet evolving consumer demands.
UltraProlink is broadening its identity beyond core mobile accessories as it seeks to position itself as a lifestyle technology brand for consumers who expect more from everyday gadgets. In an interview with Mobility Magazine, founder and chief executive Pankaj Mirchandani said the company has spent more than 12 years building around innovation, quality and reliability, with products now aimed at mobile use, entertainment and creator workflows.
The company’s recent portfolio growth reflects that shift. UltraProlink says its Sing Along range has become one of its strongest sellers, while newer power banks and a MagSafe wallet line are intended to combine utility with a more design-led appeal. That approach fits a wider consumer market in which accessories are no longer seen as simple add-ons, but as part of how people charge, carry, record and listen.
UltraProlink is also moving further into audio and creator-focused products. Its karaoke line includes wireless, Bluetooth and dual-microphone mixers with features such as echo and treble controls, recording support and portable batteries. The brand’s audio range also includes products such as the Sing-Along Mini, UnPlug, On-Air, Sonic Solo and Sonic Duet, which are aimed at home users, performers and content creators looking for easier wireless setups.
Charging hardware remains another major part of the business. UltraProlink recently introduced the Boost Blade 67, a compact 67-watt gallium nitride, or GaN, travel charger built for PD-PPS devices. The company says it includes protection against overcharging, overheating, overvoltage and short circuits, while weighing 165 grams and selling at ₹3,499, with a limited-time price of ₹3,149. Its broader new-launches range also includes car chargers, adapters, cables, charging stations and surge protectors.
Mirchandani said UltraProlink plans to keep refreshing its catalogue every few months as consumer expectations change. The company’s wider distribution footprint, which it says spans more than 2,500 retail points, gives it a platform to push new product categories as it competes in a crowded accessories market. For UltraProlink, the strategy is increasingly about being relevant across charging, audio, lifestyle and creator tools rather than only in the phone accessory aisle.
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