Apple may raise the price of the iPhone 17 as early as Monday due to escalating costs for memory and storage components, signalling a shift in its pricing and product launch plans for upcoming models.
Apple may raise iPhone 17 prices as soon as Monday, according to Clubic, as the company continues to absorb higher costs for memory and storage components. In June, Apple already lifted prices across much of its Mac and iPad range, citing a sharp increase in those parts costs, but left the iPhone, Apple Watch, AirPods, Studio Display and accessories unchanged.
That earlier decision now looks temporary. Analysts cited by the report expect the next significant price move to fall on the iPhone 18 Pro range, which is due next month alongside the iPhone 18 Pro Max and Apple’s first foldable handset. The standard iPhone 18 and iPhone 18e are not expected until spring 2027, leaving the iPhone 17 as Apple’s entry-level phone for several more months.
MacRumors reported in June that Apple chief executive Tim Cook had already signalled the possibility of higher iPhone 17 pricing, pointing to rising costs for memory and storage chips. Those components are in strong demand from AI and cloud computing firms, a trend that has also put pressure on other large technology groups, including Samsung and Microsoft.
Separate reports from PhoneArena and TechRadar suggest Apple is reshaping its launch calendar around premium devices, with the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable expected in autumn 2026, while the regular iPhone 18 may slip into early 2027. If that schedule holds, Apple could use pricing to protect margins on the iPhone 17 while preparing a broader shift in its product line-up.
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