iQOO has once more raised the prices of three of its flagship smartphones in India, with the iQOO 15 moving further into premium territory, amidst ongoing market pressures and supply chain challenges.
iQOO has lifted the prices of three smartphones in India again, with the iQOO 15 taking the sharpest increase and moving further into premium flagship territory. According to Smartprix, the 12GB + 256GB version now costs ₹85,999 and the 16GB + 512GB model ₹93,999, putting both well above their launch prices.
The iQOO 15R has also become more expensive, with the base 8GB + 256GB variant now priced at ₹53,999 and the higher trims rising to ₹59,999 and ₹66,999. The iQOO Neo 10, which launched as a more aggressively priced performance phone, now starts at ₹43,999 for the 8GB + 256GB model after a ₹2,000 increase.
91mobiles and Beebom both reported that the revised prices are already live across sales channels and that this is the latest in a series of increases for the same models. Beebom noted that the three phones have now seen multiple revisions since launch, while 91mobiles said the Neo 10 is now significantly more expensive than at introduction.
iQOO has not given an official explanation for the latest changes. However, the broader smartphone market has been facing higher memory and component costs, with several brands adjusting prices in 2026 as demand from AI infrastructure has tightened supply, according to the related reports. That leaves iQOO’s line-up competing in a different bracket from the one it occupied at launch, particularly in the case of the Neo 10 and the top-end iQOO 15.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
