Poland is set to introduce stringent regulations on green marketing and product durability, including comprehensive disclosures and anti-greenwashing measures, in line with EU Directive 2024/825, aimed at strengthening consumer rights during the ecological transition.
Poland is preparing a significant tightening of consumer rules on green claims, product durability and repairability as it moves to implement EU Directive 2024/825. According to the European Commission text, the directive is designed to strengthen consumer protection during the ecological transition by improving pre-contract information and curbing unfair practices linked to environmental claims. Poland’s draft UC111 law would amend the unfair market practices act and the consumer rights act to reflect those goals.
The most visible change is the planned widening of what counts as an environmental claim. The draft treats labels, names, slogans, images, symbols and other commercial signals as potentially relevant if they suggest a product or business has a positive, neutral or reduced impact on the environment. It also targets broad expressions such as “green” or “eco-friendly” unless they are backed by clear, specific and verifiable information presented in the same medium.
The proposal would also make several marketing practices unlawful in all circumstances. Businesses would need to substantiate claims about environmental performance, while sustainability labels would generally need to rest on certification schemes or public authorities. The draft also seeks to prevent companies from implying that a statement about one feature applies to an entire product or business, and from making emissions-related claims that are not supported by the underlying data.
Beyond greenwashing, the reform reaches into product lifespan and digital functionality. The draft would prohibit false claims about durability or repairability, discourage pressure to replace consumables too early, and require disclosure where spare parts or accessories from third parties may limit performance. It also covers connected goods, digital content and services, including cases where software updates could harm a product or are presented as necessary when they merely add features.
Consumer-facing disclosures would become more detailed as well. Before a contract is concluded, traders would have to provide information on durability guarantees, the minimum period for software updates, repair scores, spare-part availability and indicative prices, ordering procedures, repair instructions and any repair limits. For distance contracts, the draft adds a duty to disclose environmentally preferable delivery options where available. The Polish government adopted the bill in July 2026 and sent it to parliament, with the planned entry into force set for 27 September 2026.
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