The platform now offers members a new way to flag artificially generated or inauthentic content, aiming to promote genuine professional discussion amid rising AI usage.
LinkedIn has begun giving members a blunt new way to push back against bland, formulaic posts: a “seems like AI slop” option tucked into the three-dot menu on individual updates. The feature is aimed not only at material written by machines, but at content that reads as generic, inauthentic or derivative, according to LinkedIn’s own explanation of the change.
Laura Lorenzetti, LinkedIn’s vice-president of product, said the platform is looking for posts that fail to show a clear point of view or original contribution. In comments quoted by HR Executive, she said that when content appears to have been generated by AI and lacks a distinct perspective, it is less likely to travel beyond a user’s immediate network. Her framing suggests LinkedIn is trying to draw a line between acceptable AI assistance and posts that feel mechanically produced.
The company has also made clear that AI use is not being banned outright. According to LinkedIn, members may still use AI tools so long as the result contains an original idea, real insight or something that can support genuine discussion. Lorenzetti said the system will also be used to identify comments created at scale with automation and little or no human involvement, as well as replies that merely repeat the original post without adding anything new. That places the emphasis on substance rather than the simple presence of AI in the drafting process.
Dan Roth, LinkedIn’s editor in chief, has given a more practical description of what tends to trip the warning, the Wall Street Journal reported. He pointed to tidy but empty takeaways, awkwardly repetitive formatting, recycled emoji prompts and the short, dramatic paragraph style sometimes called “broetry”. He also highlighted a chatbot-like “not this, but that” phrasing pattern and said the most common red flag is a comment that simply recasts the post it is responding to. The broader aim, according to LinkedIn, is to preserve a feed where professional discussion feels like it comes from identifiable people with a real view, rather than from content assembled to imitate one.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
