British watchmaker Sekonda has launched a budget-friendly smart ring priced at £79.99, offering essential health tracking features and compatibility with major health apps, challenging more premium rivals like Oura.
Sekonda has moved into the smart ring market with a device that is positioned squarely against Oura’s premium wearables, but at a far lower price. The British watchmaker, founded in 1966, has launched its first health-tracking ring at £79.99, with no subscription required to access the app’s core features. That makes it one of the cheapest mainstream smart rings currently available, and a clear alternative for buyers who want basic wellbeing tracking without paying several hundred pounds upfront and then another monthly fee.
The ring focuses on the essentials. According to Sekonda, it monitors sleep, heart rate, heart rate variability, blood oxygen, stress and temperature trends, while also offering women’s cycle tracking. It is made from stainless steel, comes in gold or silver, and is sold in sizes 7 to 12, with a sizing kit available for fit checks. The company says battery life runs from five to seven days, and the included charging case provides up to five additional top-ups. It also ships with a silicone protective cover for heavier use, such as weight training.
Compatibility is another selling point. Sekonda says the ring syncs with Apple Health and Google Health Connect, and works with apps including Flo, Clue, Natural Cycles and Balance. That matters because many users now expect health data to sit inside the wider ecosystem they already use rather than in a closed app. Review coverage from Tech Advisor and Woman & Home has been broadly positive on value, describing the ring as an entry-level option that covers the main metrics without the complexity or recurring cost of more expensive rivals.
The comparison with Oura is nevertheless revealing. Oura’s latest Ring 5 is built from titanium, is smaller than its predecessor, and is rated to 100 metres of water resistance, while Sekonda’s ring is rated to 50 metres. Oura also offers a longer battery promise and a more advanced software package, including paid features such as Health Radar, blood pressure signal monitoring and overnight breathing analysis, plus live activity tracking and support tools for GLP-1 medication users. In other words, Sekonda is aiming at affordability and simplicity, while Oura remains the more advanced option for buyers prepared to pay for deeper health insights. Sekonda’s ring is on sale now through its own website, as well as through H Samuel, Argos and Amazon.
Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.
