Apple prepares to expand its premium range with a new ‘Ultra’ lineup, including its first foldable iPhone expected to launch in 2026, aiming to rival existing foldable devices with enhanced durability and design innovations.
Apple is preparing a new premium push that could introduce three products carrying the “Ultra” name, according to reporting by MacRumors and a summary published by jpnn.com. The line-up is said to include an iPhone Ultra, AirPods Ultra and MacBook Ultra, signalling a higher-end tier across Apple’s hardware range.
The device drawing the most attention is the iPhone Ultra, which is widely described as Apple’s first foldable smartphone. MacRumors reports that leaks point to a 7.7-inch inner display and a 5.3-inch outer screen, a compact arrangement that would make the phone easier to carry when closed while still offering a larger canvas when opened. jpnn.com said the same size estimates were cited in its report, adding that the bigger main display could be useful for video playback and running multiple apps at once.
Apple is also expected to take a different approach to authentication on the foldable model. According to MacRumors, the device may use a power button with Touch ID rather than Face ID, reflecting the design constraints of a foldable chassis. The handset is also said to include two rear cameras and one front camera.
The broader appeal of the device will depend on whether Apple can solve problems that have long affected foldable phones. MacRumors reported in April that the company is aiming to reduce the visibility of the display crease and improve durability, two areas that have often limited mainstream adoption of foldables. That report also said the inner screen could be close to crease-free, suggesting Apple is trying to position the phone as a more refined alternative to existing foldables.
The timing remains provisional, but recent reporting has pointed to a September 2026 launch for the foldable iPhone. MacRumors has also suggested that the Ultra branding would be used for higher-priced, more advanced products across Apple’s range, though the company has not publicly confirmed any of the devices or their final names.
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