Amazon has launched the Bee Frontier and announced the Bee Eclipse, expanding its ambient AI hardware line with subscription-backed devices that turn conversations into summaries, reminders and tasks.
Amazon has broadened its push into personal artificial intelligence devices with two new Bee-branded products, adding a wrist-worn model and a credit-card-sized accessory that attaches to a phone. According to Amazon’s announcement on its devices blog, the Bee Frontier is now on sale for $74.99, while the Bee Eclipse is due shortly at $99.99. The launch extends Amazon’s ambitions beyond smart speakers and tablets into a category built around always-available, conversation-based assistance.
The Bee Frontier is presented as an updated version of the company’s existing wearable, with dual microphones, noise filtering, USB-C charging, IP67 water resistance and up to seven days of battery life. Amazon said the device can be worn on the wrist or clipped to clothing, and that it is designed to process audio in real time before deleting it. The Bee Eclipse uses the same core approach, but is shaped as a slim device that magnetically attaches to the back of a smartphone and, Amazon says, can last for more than 21 days on a charge.
The move comes after Amazon acquired Bee, the San Francisco startup behind the products, in July 2025 for an undisclosed sum. TechCrunch reported that this is the first major product update since the acquisition. The company is positioning the devices as ambient assistants that can turn conversations into summaries, reminders and tasks, with integrations for Alexa+ and, in some cases, widely used productivity tools such as Gmail, Google Calendar and Microsoft Outlook.
Amazon is also tying the hardware to a subscription model. The Bee Pro plan costs $11.99 a month and includes unlimited recent conversation summaries, daily memories and integrations with third-party applications, alongside a 30-day free trial for new users. Amazon said the devices can also surface shopping suggestions from Amazon.com when a user mentions something they need, linking the products directly to the company’s e-commerce business.
Privacy will be central to whether the new devices gain traction. Amazon says the hardware is built so that neither the company nor others can access user data, and that audio is never stored after processing. A light on the device indicates when recording is under way, and users can delete transcripts and summaries at any time. That privacy messaging is likely to matter as Amazon enters a crowded field of AI wearables, while at the same time refreshing its wider hardware line-up with more expensive Alexa tablets and other AI-enabled products.
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