Ugreen enters the smart home market with a local processing AIoT system featuring a range of hubs that prioritise user data privacy, leveraging Matter compatibility and onboard AI for security and automation , but at a premium price.
UGREEN has moved from accessories and storage hardware into a far broader smart home play, unveiling a local-first AIoT system built around the HomeAgent hub and a set of companion devices that keep processing inside the home. The pitch is simple: security and automation features that often sit behind cloud subscriptions should run on the user’s own network instead. That approach is aimed squarely at buyers uneasy about data being sent to third-party servers.
At the centre of the line-up is the HomeAgent HA100, a NAS and smart home controller with a touchscreen, tool-free drive installation and support for Matter-compatible devices. Android Central reported that UGREEN is also planning Zigbee compatibility, while the optional AI Accelerator is designed to handle media and smart home analysis locally. The system can recognise familiar faces, pets and packages, and respond to events such as a crying baby without depending on the cloud.
UGREEN is offering three hub tiers with sharply different ambitions. The HA100 starts at $1,799, or $899 in early-bird pricing, and uses an RK3588 platform with 16GB of LPDDR5 memory. The HA100 Pro rises to $5,999, or $2,999 early bird, and is built on the CIX-CP8180(P1) with 32GB of RAM and far higher AI throughput. The flagship MasterAgent MA100, priced at $19,999 and powered by Nvidia Jetson Thor hardware, is positioned as the most capable local-processing option in the range. Tom’s Guide noted that the MA100 is intended for advanced automation and heavier on-device inference, but it also makes the entry cost of the ecosystem unusually high.
UGREEN is tying the hubs to a wider ecosystem of cameras, a voice assistant and an ePaper frame. The SynCare cameras, including indoor, PoE and battery models, are built to handle tasks such as facial recognition and package detection locally, with remote access protected by end-to-end encryption and local data secured with AES-256, according to the company’s launch materials. The Uliya smart speaker provides voice control, while the 13.3-inch Ugreen Gallery frame is initially limited to photo display rather than full home control. The company is also betting on Matter for interoperability, which should allow it to work with devices from brands such as Aqara, Eve and GE Cync.
The commercial model is unusual even by smart home standards. UGREEN opened preregistration on 3 September and is using Kickstarter as part of the rollout, with shipping expected from January 2027. That creates a long wait for a system that still has to prove itself beyond launch demos. Android Central said the hands-on experience suggested a polished setup and a strong privacy story, but the more advanced automation features were not yet available to test in public. That leaves a clear question: whether UGREEN’s local AI can deliver enough practical value to justify hardware that, at the top end, costs as much as a used car.
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