Market shift as noise cancellation and battery life become top priorities in wireless headphones

A recent review highlights how consumers now favour headphones with strong noise cancellation, long battery life, and customisation over brand loyalty, spotlighting three standout models for various needs.

A new round-up of full-size wireless headphones has put three models at the front of the field for different buyers: CMF Headphone Pro for value, Marshall Monitor III for endurance and Sennheiser HDB 630 for sound quality. The Focus review, which also listed Ukrainian retail prices, reflects a market where strong active noise cancellation, long battery life and custom tuning are now the main buying criteria rather than brand alone.

CMF Headphone Pro is the budget pick. Focus said the model combines active noise cancellation, a soft case and up to 100 hours of battery life, with prices in Ukraine starting at about 3,000 to 5,000 hryvnias. The review suggests its appeal lies in offering features usually found in dearer headphones, including adjustable sound shaping through an equaliser. Its main compromises are weaker call quality and the lack of a hard carry case.

Marshall Monitor III is the endurance leader. According to the review, it delivers 100 hours of playback with noise cancellation switched off and about 70 hours even with ANC at maximum, which is unusually high for over-ear wireless headphones. The model, priced at 16,000 hryvnias, also adds a rigid case and the familiar Marshall retro styling. The sound is described as characterful and bass-forward, making it better suited to listeners who prefer a more energetic presentation than strictly neutral tuning.

Sennheiser HDB 630 is positioned as the best choice for sound quality. Focus priced it at 26,000 hryvnias and said it supports modern Bluetooth audio enhancements while also shipping with a USB-C adaptor for a direct connection to a phone or other source. Independent reviews from RTINGS, TechRadar and Crutchfield broadly back that view, describing the HDB 630 as a premium closed-back wireless headphone with 60-hour battery life, effective noise cancellation and a highly detailed, controlled sound signature. Those reviews also note the parametric equaliser in Sennheiser’s app and the included BTD 700 dongle, which helps unlock higher-resolution wireless audio. For listeners willing to pay more, it is the most technically complete model in the group.

Disclaimer: This content is intended for informational purposes only. Readers are advised to exercise their own judgement, conduct due diligence, or consult a qualified expert before acting on any information provided.