AMD CEO Lisa Su is returning to South Korea in October for strategic meetings with local AI chip developers and government officials, signalling a deepening focus on the country’s growing role in AI hardware innovation and ecosystem collaboration.
AMD chief executive Lisa Su is due to return to South Korea in October for meetings that underline the country’s growing importance to the company’s artificial intelligence strategy. According to Yonhap, the visit will include discussions with local semiconductor executives and government officials, with a meeting in Seoul on 8 October expected to bring together leaders from Rebellions, FuriosaAI and Mobilint, three of South Korea’s better-known AI chip developers.
The trip follows Su’s earlier visit in March, when she met Samsung Electronics chairman Lee Jae-yong and Naver chief executive Choi Soo-yeon to discuss wider cooperation in AI infrastructure and memory supply. Korean media reported at the time that the talks touched on high-bandwidth memory, or HBM, which has become a critical component in advanced AI accelerators because it allows processors to move data far more quickly than conventional memory.
That earlier engagement also broadened AMD’s footprint beyond its traditional processor and graphics businesses. Reports from March said the company was exploring partnerships that could support foundry collaboration at Samsung’s Pyeongtaek campus, while a separate memorandum of understanding in July established an AI Centre of Excellence in South Korea. According to Business Korea, the plan is to link AMD’s CPUs and GPUs with domestically made AI semiconductors in a heterogeneous computing environment, which would help build out the country’s AI hardware ecosystem.
Su is also expected to meet Science Minister Bae Kyung-hoon during the October visit, Yonhap reported. The renewed round of meetings suggests AMD is still pressing to deepen ties in a market that matters both as a source of advanced memory and as an increasingly competitive centre for AI chip design. That strategic push comes as the company remains highly valued by the market, with Gurufocus flagging a strong growth profile but a valuation it describes as well above its estimated intrinsic worth.
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