ASUS introduces a new range of portable laptops featuring AMD Ryzen AI Max+ processors, blending gaming, content creation, productivity, and AI functions in a single device, signalling a shift towards all-in-one mobile machines.
ASUS is pushing a new class of portable PCs built around AMD Ryzen AI Max+ processors, pitching them as all-purpose machines for gaming, content creation, study, productivity and on-device artificial intelligence. The company says the aim is to reduce the need for separate laptops for different tasks, as users increasingly expect one device to handle video calls, editing, streaming and AI tools without a bulky chassis.
The technical case rests on a unified memory design, in which the processor, graphics engine and neural processing unit share a common pool of memory rather than drawing from separate system and graphics allocations. ASUS says selected configurations can include up to 128GB of LPDDR5X unified memory and quad-channel bandwidth, which should help when juggling demanding workloads such as high-resolution video editing, game play and local AI applications. AMD says the Ryzen AI Max family is built to combine up to 16 CPU cores, Radeon 8060S graphics and up to 50 TOPS of NPU performance for AI tasks.
ASUS is applying that platform across several machines. The TUF Gaming A14, with the Ryzen AI Max+ 392, is positioned as a lighter gaming laptop for students and travellers, with a 14-inch 2.5K 165Hz display and dual M.2 SSD slots. The ProArt PX13 uses the Ryzen AI Max+ 395 and is aimed at mobile creators, pairing up to 128GB of unified memory with a 3K OLED touchscreen and a convertible design. ASUS has also highlighted the limited-edition ROG Flow Z13-KJP, developed with Hideo Kojima’s KOJIMA PRODUCTIONS, which combines the Ryzen AI Max+ 395 with Radeon 8060S graphics in a detachable form factor.
The broader strategy reflects ASUS’s recent push into AI-capable PCs. At Computex 2024, the company unveiled a range of Copilot+ systems spanning the ProArt, Zenbook, Vivobook and TUF lines, while ASUS has also promoted its slimmer gaming machines, such as the ROG Zephyrus G16, as evidence that higher-end performance can now fit into thinner devices. In the United Arab Emirates, ASUS says buyers of eligible devices can also receive one year of Perfect Warranty coverage, worth up to AED 500, if they register the product within 90 days of purchase.
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